Leadership Strategist

Event Curator

Executive Coach

Speaker

Author

Meet Tracie

Tracie’s passionate about helping you become a better leader and make a positive impact.

A woman with shoulder-length dreadlocks, wearing a red dress with off-the-shoulder cape-like sleeves, a large sparkling necklace, and a black belt with a jeweled buckle, posing against a white background.
A woman with short curly hair and red lipstick wearing a leopard print blouse and a pearl necklace standing in front of a bookshelf in a cozy, well-lit room.

Tracie L. James

Tracie L James is the author of 5 books (including two best-selling anthologies), an executive coach, event curator and keynote speaker. She is the founder of James Ratliff Co, an event production company that is on a mission to help small businesses and nonprofits produce bigger and better events through the power of event curation. With numerous awards and accolades throughout her over 30-year career in sales, marketing, speaking, and consulting, Tracie is not easily placed in one category, she defines her own. Tracie’s number one goal is to educate, develop and encourage team leaders to reach their full potential. She brings best practices from all her leadership positions. Tracie has a gift for helping her clients to improve productivity and increase profitability. She provides her clients with the training, support and accountability required to achieve their strategic growth goals.

Book Tracie

​ZERO IN ON YOUR BEST STRATEGY

I know what it feels like to struggle as a leader being frustrated... confused... feeling just plain hopeless. I want to help you develop the best mindset to overcome your struggle with excuses and ultimately become a leader who builds high-performing teams.

“I’m on a mission to empower leaders by providing strategic leadership guidance and innovative team development consulting. I am passionate about being a catalyst for positive change and sustainable development in every organization I serve.”
— Tracie L. James

Tracie can help.

Become a better leader

It all begins with a decision to get better. Maybe you want to level up your team. Maybe you want to hit your goals consistently.

Build your confidence

It can be intimidating to lead differently. Learn to present yourself and your concepts with confidence in every situation.

Expand your potential

It’s time to meet your maximum potential, whether you want to build team loyalty or expand your team’s results.