• Tracie L James

What’s Your WHY?!

So many leaders have lost sight of their purpose and have no idea how to even get back to it. Leaders must be intentional about getting back to why they do what they do each day. Without this understanding, it’s impossible for leaders to effectively inspire and motivate their teams. I want to help you to focus in on key factors so you can re-connect with who you are and reconnect with your purpose… or rather your why.

Before we get into the process of finding your why, let’s take a moment to lay a foundation about why it’s important for you to know your purpose. There are many reasons why it is important to us to seek out our life's purpose. I have outlined 5 key reasons for why knowing our life's purpose is important.

1. Unlock Your Full Potential

Knowing your life purpose will unlock within you your true potential, your natural talents. The process of knowing your life's purpose involves identifying and unlocking your gifts which will lead you to living life as your highest and true self.

You’re probably using your gifts on a daily basis and be so good that you may not even know it when it is staring at you right in your face. Honestly, I was criticized for my gifts in the past and for many years I considered them a curse. Once I got clear on my life's purpose, I will able to release my gifts with confidence. Now, I use them to help others unlock their full potential.

2. Your Passion For Life

Many of us spend a huge portion of our lives feeling lost because you’re not functioning in your purpose. You don’t have a passion for life or for your work. This can cause you to feel tired and fatigued… Basically, you don’t have joy or peace in your life.

For me, I had success professionally, but I was struggling personally. I spent so many years feeling unworthy and allowing people to treat me poorly. It was like I was living two different lives… “Superwoman” at work and “lost and depressed” at home.

Nothing came together in my life until I found my purpose, which gave me my passion for living. I finally felt alive and embraced my full worth and value. Ultimately, my entire life was transformed inside and out. Now, my work feels wonderful because I walking out my purpose. It’s not always easy, but in the midst of it all I have joy and peace.

3. Money & Abundance

When you’re working in your purpose, it will lead you to success and enable you to attract abundance. You will be serving the people you were born to serve. You will be creating value using your gifts and talents and you will have a deeper sense of meaning in life. Money cannot buy you happiness, but money will flow to you as a by-product of your success. When you do things in purpose, on purpose and with purpose, your work will be deeply fulfilling and gratifying… up to and including money.

4. Relationships

If you’re unsure of your purpose you may have relationships may be stagnant or even fall apart. You could also feel frustration with your professional life. You’re not living to your fullest potential and you’re not growing. Your lack of passion for life will impact every aspect of your life in some way.

Being in line with your purpose will enable you to attract the right people into your life. The people who will support and encourage you as you walk out your purpose. Who you are and how you will your life will determine the people who come and go in your life.

5. Your Health & Wellness

When you’re disconnected from your purpose, your life can be full of stress and negativity. One major benefit I received was seeing my health improve. I had struggled with weight loss for almost 10 years, but once I began to walk out my purpose the weight began to just fall off. Since my stress level dropped, stopped the “stress eating” that always involved unhealthy food. Overall, you will gain more control over your life and happiness when you live your life in purpose


Finding Your Why

Ground Rules – Write down your answers. Don’t just think about it. If you’re struggling to answer a question, skip it and come back to it later. Write the first thing that comes to your mind. Don’t edit yourself. Be honest. No one else is going to read this but you.

To start this process, ask yourself these questions:

  • Why is it that you do what you do?

  • What thrills you about your current job role or career?

  • What does a great day look like?

  • What does success look like beyond the paycheck?

  • What does real success feel like for you?

  • How do you want to feel about your impact on the world when you retire?

  • What do you hate about your current job role or career?

  • Why don’t you do something else?

  • What does a bad day look like?

  • What is it you don’t enjoy about your job and why?

  • What does failure look like beyond the paycheck?

  • What does real failure feel like for you?

Once you’ve answered these questions, step away. Give yourself time to process what you’ve written. Come back and read it later. If you skipped any questions, try to answer them when you come back.

The answers to these questions will help you reconnect with why you do what you do and enable you to inspire your team to greatness. Simon Sinek is correct – you must start with why.

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